Drake Dance Academy is a competitive and recreational dance studio local to Dublin, Ohio. While this business had an established logo and some selected fonts, they were missing comprehensive brand guidelines to reference. Due to this, I worked on a brand refresh for the studio, providing them with updated brand guidelines, vector format assets, and other important deliverables they were previously missing.

Additionally, I used this brand refresh to update the appearance and content of their website and their social media accounts to help them to continue to attract clients in a competitive and growing market.

Beyond the updates to the brand I have continued to manage it in practice with ongoing social media strategy and content creation, seasonal merchandise designs, large scale print designs, and other various projects in the marketing space.

refreshed website landing page

Following the development of the studio’s brand identity, my next task was to implement this through a refreshed website. During this refresh, focus was directed towards brand consistency, ease of navigation, and SEO optimization.

Instagram post examples

Merchandise

Merchandise

growth achievements

Tik Tok

Numerous viral videos with a total of 264.6k likes across the account

Merchandise

increase in merchandise purchases since launch of new online store and implementation of in-house designs, creating a new source of passive income

Instagram

Consistent follower growth and engagement, with a 71% follower increase since new management and content creation

Reels having reached over 25k non-followers in the past year

Student registration

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whirlwind dance